Hi, I'm John.

Product designer previously at Instagram, Facebook, and Ogilvy in New York.

I led the development of a new app for Facebook, pioneered Instagram account architecture, spearheaded a new ASO service for Ogilvy, founded a globally adopted AI startup for education, and independently created multiple top-charting iOS apps.

Hi, I'm John.

I led the design of a new app for Facebook, revolutionized account identity on Instagram, redesigned the onboarding experience for Cash App, spearheaded an app optimization service for Ogilvy, and co-founded an AI startup for educators.


Facebook Design Lead: Sole designer delivering a new Creator app for Facebook
Instagram Design Lead: Pioneered the account architecture vision across Instagram and Meta
Ogilvy Designer: Spearheaded and developed a new ASO revenue channel for Ogilvy
Startup Founder: Designed and built a globally adopted AI startup for education
Award-Winning Developer: Independently designed and developed top-charting iOS apps
Innovator: Recognized with multiple design patents

Professional Achievements
• Led development of a new Creator app for Facebook
• Pioneered the account architecture vision across Instagram and Meta
• Drove +16 Million MAP growth/year for Instagram
• Spearheaded and developed a new ASO service for Ogilvy
• Founder of Fetchy, a globally adopted AI startup for education
• Recognized with multiple design patents

Independent App Design & Development
• Placement in App Store Top 10 Charts
• App Store  "App of the Week"
• App Store "New & Noteworthy"
• App Store "What's Hot"
• Featured in global Apple TV ads
• Featured placement on Apple.com
• Apple WWDC scholarship winner

Brands I've Worked With

Chick-fil-A
Contributed to design and strategy of the Chick-fil-A app.
Starwood Hotels
Shaped the SPG Starwood Hotels app identity and strategy.
Samsung
Led design and strategy for the Samsung-Nestle smart tech prototype project.
Nestle
Lead strategist and designer in Nestle-Samsung smart tech collaboration.
Coca-Cola
Spearheaded app optimization service, landing Coca-Cola as the first client.
IBM
Designed the internal IBM KnowWho app to connect vendors with business leads.
BlackRock
Drove App Store Optimization for BlackRock's suite of apps.
DaVita Health
Collaborated to enhance DaVita's internal tools for healthcare providers.
Huggies
Contributed to the strategic groundwork of the Huggies Rewards app.

Me in 30 Seconds

Gallery

Select screenshots of my independent and in-house work.
Career Highlights
Independent App Design & Development
• Placement in App Store Top 10 Charts
• App Store  "App of the Week"
• App Store "New & Noteworthy"
• App Store "What's Hot"
• Featured in global Apple TV ads
• Featured placement on Apple.com
• Apple WWDC scholarship winner

Professional Achievements

• Led development of a new Creator app for Facebook
• Pioneered the account architecture vision across Instagram and Meta
• Drove +16 Million MAP growth/year for Instagram
• Redesigned the onboarding experience for Cash App
• Spearheaded and developed a new ASO service for Ogilvy
• Founder of Fetchy, an AI startup for education
• Patent #US11669341B2: Secondary Account Creation
• Patent #US10817564B1: Content Creator Feed Generation
Skills and Expertise
Design Expertise
• Design Leadership
• Product Design
• UI Design
• UX Design
• Interaction Design
• Information Architecture
• User Research
• Content Strategy
• Prototyping


Coding Skills
• HTML
• CSS
• Javascript
• Objective-C
• Swift


Creative Tools
• Figma
• Sketch
• InVision
• Principle
• Adobe Photoshop
• Adobe Illustrator
• Adobe After Effects
• Framer
• Webflow
• Origami Studio
• Xcode
Availability
While I'm selective about new engagements, I'm open to exploring opportunities where I can make a big impact.

If you think we'd work well together, get in touch.
Testimonials
"John's understanding of both design and coding bridges gaps in our team like no one else can. Every project he touches turns into something special."
- Anton, Facebook Engineer
"I've never seen anyone as versatile in design as John. He's not just skilled in multiple design disciplines; he excels in them. Work alongside him has been a masterclass in design excellence."
- Sarah, Instagram Design
"Working with John has elevated our brand to a new level. We couldn't have achieved our goals without his exceptional talent and collaboration.
- Min, Ogilvy client
"As a co-founder, John brought a vision to life with impeccable design and strategic foresight. His leadership in design has been a cornerstone of our success."
- Paige, Co-Founder Fetchy